Hypebot’s 3 C’s to Effectively Branding Your Music Group
Hypebot recently posted a great article about how to effectively brand your music group. Author Hisham Dahud explains the ‘3 Cs of effective branding’: Clarity, Consistency and Constancy. I love this part:
You don’t want to be all things to all people, especially when you’re just starting out. You do want to be the leader a particular tribe based on what you believe individually, and thus express artistically … So ask yourself: “What makes me distinctive? And how do I communicate that?”
Branding and marketing is something that a cappella groups (especially collegiate groups) don’t think about either because they think it’s unimportant, or that it’s something icky, but from our experience, it really can make all the difference between obscurity and getting your music out there.
Which a cappella group best exemplifies the three Cs?
Q:what do the dorms generally look like? And what are your choices as far as rooming?
Every residential college has a distinct architectural style, which means that there’s an incredible amount of variation in the look of the dorms. For example, there’s Saybrook College, which looks like a straight-up stone castle:
And there’s also Morse College, which has a more angular, modern feel:
Almost all freshman live on Old Campus, and the different Freshman Halls have their own characteristics. In general, dorms are grouped into suites. Depending on which residential college you were placed in, you could have anywhere from zero to eight other people with whom you share a large suite.
If you receive just one suitemate or none at all, you will likely have one large room to yourself or to share between the two of you. If you have multiple suitemates, however, then there’ll likely be two people per room, and your bedrooms will be connected by a large central Common Room (similar to a living room) where you’ll all be able to do work, throw parties and just generally hang out.
Do you have suitemates?
No —> You have a room all to yourself!
Yes —> How many?
- 1 —> You and your suitemate have a room all to yourselves!
- 2 or more—> You probably have a Common Room and several private bedrooms.
Heads up, Yale 2016: OCI (the online course information system) is live, which means that you can start looking through all the amazing classes on offer at Yale next year.
To help you understand the course selection process, we put together this handy info-sheet of things we wish someone had explained to us as freshman. Enjoy!
Yale Out of the Blue
Lauren Provini ‘12 (Former Business Manager):
Favorite things: The most wonderful thing about Saybrook is the sense of family that exists within the college. This family of Saybrugians, led by the warmth and enthusiasm of Master Hudak and Associate Master Van Dyke, can be felt in all places: the dining hall, the library, the courtyards, the basement, and all the way over in Vanderbilt.
Good to know:
- Take advantage of the fact that Saybrook is located so close to Old Campus - feel free to use the library, gym, practice rooms, and other college facilities after dinner and into the late hours of the night, with the added convenience of only having to cross High Street to get back to Old Campus.
- Sit at the “long table” in the dining hall! The Saybrook dining hall is the only one on campus that has a long table running the length of the entire room. Whether you show up for a meal alone, or simply want to strike up a conversation with new people in the college, you will always be welcomed warmly at the Saybrook long table.
- Learn and appreciate the significance of the grapevine as an emblem of Saybrook. How many grapevine motifs can you spot throughout the college? You, as a Saybrugian, will place grapes atop your cap at Commencement!
See the Other Residential College Photosets!